Before most customers make their hospitality purchasing decisions, they browse online first. Customers are logging on to read hotel reviews, restaurant critiques, browse nightly specials or deals, and more! This means that businesses in the hospitality industry must embrace the decision-making process of potential customers - or risk losing them to the competition.

Today, there are more online marketing opportunities than ever before. Usually, there are far more opportunities then advertising dollars available. So, how do you decide which online marketing outlet is the best for your business? Continue reading to learn about several popular opportunities and which might be a best fit to helping you grow your business.

Who helps manage your hospitality business plays a large role in the success and profitability of your company. How your managers oversee your staff and interact with your customers is a reflection upon the business - and upon you. So, when it comes to making a hiring decision, it is very important that you look for the manager who has the characteristics essential to a good fit. Continue reading to learn five of the top traits you should be evaluating candidates on.