As you no doubt know, word-of-mouth plays a huge factor in the hospitality industry and the success of your business. What your customers and current employees say impacts your growth as a company and the ability to attract and retain talent. In this month's newsletter, we discuss what your company can do to engage your customer base on social media, and the role your current staff plays in attracting top managers.
We hope these articles are helpful to you when making staffing and hiring decisions. If we may be of any assistance in your hiring needs, please let us know!
Best regards,
Robert Krzak
President
robert@geckohospitality.com
The Power of Word-of-Mouth... On Your Staffing!
Every company in the hospitality industry understands the power of word-of-mouth to recruit new customers and make their organization a household name. Few companies, however, grasp the power of word-of-mouth on staffing. A company known within the industry for being a great place to work is more likely to draw the interest of top talent, not only when a job opening is posted, but even when the company is not actively seeking to fill a gap.
How can a company leverage the power of word-of-mouth to bring in great new employees? Here are a few tips for your company to follow.
How to Harness the Power of Social Media for Your Company
Social media is an excellent tool to reach new customers, nurture your current customer base, raise brand awareness, and broadcast company news and updates. However, while most organizations understand the importance of social media, few understand how to harness social networks as a part of their marketing. Here are several great tips for helping your hospitality company harness social networks to nurture your customer base and grow your business.